Tourego & Weibo Workshop

Buoyed by growth of the China market, tourist arrivals and spending in Singapore hit record highs in 2016. Taking first place in Singapore tourism receipts for 2015 and 2016, the Chinese are the biggest spenders for the second year in a row. With a 36% in

Tourego is pleased to host a workshop to share more insights about trends specific to the Chinese visitors, and how to engage them on a deeper level.
Speakers:
·         Ms. Gan Hui Cheng, Assistant Director, Retail, Singapore Tourism Board
2016 Results and Travel Trends
·         Mr. Gerald Yin, Director of International Business Development and Ms. Fang Xie, Senior Manager of International Business Development, Weibo
What is Weibo, and case studies on how to leverage on Weibo to increase brand awareness
·         Ms. Vanessa Chen, Vice President, Tourego
How to increase share of wallet by enhancing the customer purchase journey